KCA 2021 will open the voting gateways through multiple platforms such as Voot, Voot Kids and Jio App.
Kids’ entertainment franchise Nickelodeon has announced its flagship brand initiative Nickelodeon Kids’ Choice Awards 2021, which will allow kids to vote for their favourite shows across multiple categories.
This year too, the awards will be brought to life virtually with several additions and innovations.
In addition to the existing categories such as Favourite Youtuber, Favourite Dancer, Favourite Mobile Game, and more, Nickelodeon’s KCA 2021 will witness the introduction of newer relevant categories such as Favourite Environmentalists, Favourite Sibling Jodi and Favourite Fashion Icon. KCA 2021 will see the introduction of south focussed categories too. The winners like every year will take home the Nickelodeon blimp and get slimed as a mark of honour.
The nominations were gathered from a research study conducted to determine who and what were the kids’ favourites while they were indoors during the lockdown. To enable a larger set of audience to voice their choice, KCA 2021 will open the voting gateways through multiple platforms such as Voot, Voot Kids and on the Jio App.
Speaking on Kids’ Choice Awards 2021, Nina Jaipuria, Head, Hindi Mass Entertainment & Kids TV Network, Viacom18, said: “With kids at the heart of everything we do, at Nickelodeon, we continue to keep our young dynamic viewers engaged, entertained and motivated through these difficult times with innovations and pioneering initiatives. Nickelodeon has adapted to the new normal to continue to be the most-sought after destination for meaningful entertainment in the kids’ category.”
Jaipuria added: “Year-on-year, the Kids’ Choice Awards has grown to become a unique brand IP in the kids’ genre. We believe that young minds are our future and empowering them with an opportunity to voice their choices is of utmost importance. The Nickelodeon KCA 2021 edition promises to be a fun and innovative initiative with interesting categories and unique virtual experiences and interactions.”
The award show will have influencer activity and specially curated superfan contests and sessions. Winners will be given a masterclass by celebrities on social media platforms. Nickelodeon has also partnered with 99 Pancakes to curate special combos for KCA 2021.
The voting starts today, February 7, 2022.
