Nielsen has launched Digital Ad Ratings (DAR) in the United Arab Emirates (UAE), expanding the solutions global footprint to provide a view of campaign audiences across digital platforms. Since its commercial release in 2011, Digital Ad Ratings has become the global industry standard for independent campaign measurement in more than 33 countries, the company claimed. […]
Nielsen has launched Digital Ad Ratings (DAR) in the United Arab Emirates (UAE), expanding the solutions global footprint to provide a view of campaign audiences across digital platforms. Since its commercial release in 2011, Digital Ad Ratings has become the global industry standard for independent campaign measurement in more than 33 countries, the company claimed.
Nielsen Digital Ad Ratings measures age and gender demographics, unique audience, reach, frequency and gross rating points (GRPs) for an ad campaigns total digital audience across computers, tablets and smartphones. A Media Ratings Council accredited solution, UAE DAR has reportedly been innovated to accurately represent the population of the UAE.
Increasingly advertisers in the region are looking towards digital to spend their ad dollars. Nielsen Digital Ad Ratings brings standardisation and accountability to the UAE, and helps advertisers and agencies gauge return on investment for every dollar they spend online, said Sarah Messer, Head of Media, Nielsen MENAP. Its all about measuring people not devices, across screens, ad placements and publishers. You can now analyse your brands online ad campaign in the same way you would for TV, as well as optimise your online spends to ensure your ads are reaching your intended audience.
With Ramadan approaching, a time when many brands in MENA are looking to showcase their products and services to consumers, DAR will make ensure that every dollar spent online is spent wisely, Messer added.
