In addition to Turkish dramas, movies and cooking shows from BluTV, the channel will also offer NINETNINE's original and licensed content.
NINETNINE has signed an agreement with Turkish SVOD service BluTV to jointly launch Helwa TV, a new live linear entertainment TV channel on March 15, 2022.
Founded by Aydın Doğan Yalçındağ in 2016, BluTV offers a wide range of local and international TV series, movies, shorts and documentaries as well as live TV broadcasts and is home to all Discovery content and live TV channels. Channel carriage has already been confirmed by leading platforms in France, the US, and the Middle East, and will be announced shortly.
Broadcast in Arabic and French, the new live linear entertainment TV channel seeks to entertain the Arab and North African diasporas in Europe and North America. The channel will feature Turkish dramas and originals from BluTV, film programming from NINETNINE’s pay-TV service Le Bouquet Maghreb, as well as NINETNINE’s originally produced and licensed content.
Commenting on the deal, Mustafa Alpay Guler, BluTV International Managing Director, and Board Member said: “BluTV sustained a significant growth both in Turkey and abroad in very competitive territories. We became the largest original content producer in the region as the first SVOD platform in Turkey. Now we are looking to engage our audience with a linear TV offer and are very delighted to partner with NINETNINE for this new project. The company has a wealth of experience reaching Arab and North African diasporas as well as original content that is important to this market. This is also a perfect time for both companies to start thinking of future co-productions opportunities.”
Samir Zehani and Adel Hamla, Co-founders of NINETNINE added: “We’re really delighted to create and operate a TV channel with BluTV. This is an exciting new chapter in the development of NINETNINE. Helwa TV will complement our strategy to deliver the very best content to our diverse audience. We’re dedicated to providing a channel with content that’s carefully selected to meet the needs of the Arab Maghreb diasporas across the globe.”
