H.E. Noura Al Kaabi, CEO of twofour54, contributed to an inspiring panel discussion at the Women in Global Entertainment Power Lunch at MIPCOM, the leading international showcase for television and entertainment content. The top-level, invitation-only networking event was part of the MIPCOM 2013 content market taking place in Cannes, France. Panellists participating in the discussion […]
H.E. Noura Al Kaabi, CEO of twofour54, contributed to an inspiring panel discussion at the Women in Global Entertainment Power Lunch at MIPCOM, the leading international showcase for television and entertainment content. The top-level, invitation-only networking event was part of the MIPCOM 2013 content market taking place in Cannes, France.
Panellists participating in the discussion included Emily Mortimer, award-winning British actress and co-creator and writer of the series Doll & Em; Nancy Dubuc, President & CEO of A&E Networks; and Roma Khanna, MGM Television Group & Digital President. The discussion panel was moderated by The Hollywood Reporters Television Editor for the East Coast, Marisa Guthrie.
During the discussion which focused on MIPCOM 2013s main theme, the new golden age of television, H.E. Noura Al Kaabi highlighted the growth of the media and entertainment industry in Abu Dhabi and also spoke about the role of Arab women in developing the media industry and enriching Arabic content.
Al Kaabi said that the future of television is linked to content creation, and content creators should leverage the increasing interactivity of the TV platform. She also stressed the importance of developing locally relevant content that can compete with popular international formats.
Speaking specifically about the Middle East and North Africa (MENA) market, H.E. Noura Al Kaabi said:
We might not be Hollywood or Bollywood yet, but we are open to different cultures and our media industry is growing rapidly. There are more than 300 million Arabic speakers eager for content that reflects Arab identity and culture and that matches the quality of content that can be found on international channels.
Al Kaabi talked about twofour54s role in developing and supporting talented Arabs by providing facilities, mentoring and expert guidance to help kick off careers.
Al Kaabi emphasised the importance to broadcasters and online content providers of offering customised content for different audiences particularly in light of the over-supply of content available online. She said that advertising must also change in a way that resonates with the needs of different audiences.
Source: twofour54
