The recently launched complex comprises a 12-screen multiplex with more than 5,000 meters of LED strip lighting in customised colours and mirror lighting from floor to ceiling.
Novo Cinemas has launched its largest IMAX with laser cinema at the IMG Worlds of Adventure in Dubai. The complex comprises a 12-screen multiplex with more than 5,000 meters of LED strip lighting in customised colours and mirror lighting from floor to ceiling.
Speaking about the launch, Debbie Stanford-Kristiansen, CEO of Novo Cinemas said: Our inspiration for this unique new location was to transport our guests to a new reality or another world, while delivering that WOW factor. We truly believe that this amazing cinema will do just that with the biggest IMAX® with laser screen in Dubai, we are confident of delivering a jaw-dropping cinema experience like never before. We are also very grateful for the support of our partner IMG Worlds of Adventure, who have allowed us the freedom to continue pushing the boundaries of design and experience. No two Novo Cinemas are the same as we focus on innovation and creativity in all our venues.
Measuring 24.4m wide and 13.8m high with a seating capacity for 360 guests, the biggest IMAX with laser cinema in Dubai is set apart by its next-generation 4K laser projection system that features a new optical engine and a suite of proprietary IMAX with laser technologies that deliver increased resolution, sharper and brighter images, deeper contrast as well as the most distinct colours on-screen.
The new experience also features IMAX with laser’s 12-channel sound technology with new side and overhead channels that deliver a greater range and precision for audio immersion.
After catching their favourite stars on the big screen, movie-goers can choose to purchase a separate pass to access the park and meet their silver-screen heroes in real life, including famous Marvel characters.
