The new season is dedicated to the journeys of 28 rising sporting talents from 12 African countries.
Orange has launched the third season of its flagship programme, Y’Africa, set to captivate audiences across the continent. The series will be broadcast weekly from mid-April on 15 national TV channels throughout Africa. Directed by Dan Assayag and produced by Fame Productions, the latest season promises a journey into the lives of 28 rising sporting talents from 12 African countries.
Building upon the success of its predecessors, Season Three of Y’Africa comprises seven episodes, each lasting 52 minutes. The project, initiated by Orange in February 2020, has garnered widespread acclaim for its celebration of African culture and talent. With the first two seasons garnering a cumulative 80m views on social media platforms, Y’Africa has emerged as a beacon of inspiration and pride for audiences across the continent.
The third season of Y’Africa embarks on a quest to spotlight the achievements and aspirations of Africa’s finest Olympic and Paralympic athletes. Representing the hopes and dreams of the continent, these 28 individuals embody the spirit of resilience and determination that defines modern Africa.
Spanning 18 months of filming across the globe, the series captures the essence of African excellence in sporting arenas from South Africa to Spain. Among the featured athletes are 13 Olympic champions, world champions, or record holders, including Tigst ASSEFA, Hugues Fabrice ZANGO, and Cheick Sallah Junior CISSÉ.
Y’Africa Season Three showcases a diverse array of Olympic disciplines, ranging from traditional favourites like athletics and swimming to exhilarating newcomers such as BMX, skateboarding, and surfing. Beyond celebrating established champions, the series also shines a spotlight on emerging talents, whose relentless dedication and unwavering commitment inspire audiences worldwide.
Jérôme Hénique, CEO of Orange Africa and Middle East, said: “Season Three of Y’Africa marks a new stage in our commitment to highlighting the wealth and diversity of African talent. This series offers a unique platform to celebrate our ambitious and determined youth. I am delighted that the Orange Group is once again playing a key role in highlighting these inspiring stories.”
Caroline Guillaumin, Executive Director of Communications at Orange, added: “In this Olympic year, we have decided to highlight the sporting talents of the African continent. After two seasons dedicated to artists, Y’Africa returns with an exceptional series of portraits of athletes, women and men, champions, and their aspirations, all arranged around the theme of surpassing oneself. Through this programme, launched in 2020, we want to share the dynamics of the African continent with as many people as possible. It is also another way of consolidating the Orange brand by establishing a sincere dialogue with audiences.”
Dan Assayag commented: “I have admired the beauty, grace, agility, and power of athletes when they realize their full potential. I have understood why motivation is nothing without discipline. I have observed that top athletes have an above-average work capacity. I have also seen their tolerance of pain. I have understood that the Olympic sport is a world of its own. And they made me understand, all in their own ways, what it meant to represent your country as an African. For all these reasons, Season Three of Y’Africa is special for me.”
