OSN has partnered with the Arabic childrens edutainment provider, Lamsa. As part of the strategic partnership, OSN will facilitate a one-year free subscription to the app on selected subscription packages, guaranteeing access to all-new programmes, while assuring value for children and families. With more than 10 million users across the region, the app is ranked […]
OSN has partnered with the Arabic childrens edutainment provider, Lamsa.
As part of the strategic partnership, OSN will facilitate a one-year free subscription to the app on selected subscription packages, guaranteeing access to all-new programmes, while assuring value for children and families.
With more than 10 million users across the region, the app is ranked at number one in the Kids and Family categories on iTunes and the Play Store.
Neil Martin, Chief Commercial Officer, OSN, said: Through OSNs partnership with Lamsa, digital natives with Arabic as their mother tongue will be able to engage in valuable edutainment using the easy-to-navigate mobile app, bringing about what we believe to be a great opportunity to engage our younger audience and families in a meaningful and valuable manner.
Badr Ward, Chief Executive Officer and Founder of Lamsa said: Our partnership with OSN will take Lamsa to new heights, exposing our leading Arabic content to even more unique users and creating new stories and learning experiences for all the children we touch with Lamsa. Our partnership with OSN is in line with our vison of Empowering generations, one child at a time.
Lamsa, which recently won the Etisalat Digital Book of the Year award, as well as Googles childrens app of the year 2017, means touch in Arabic. It is based on the concept that children have a world of imagination, learning and creativity at the tap of a finger.
