OSN has added three niche channels to its roster of South Asian channels. OSN Pehla will now carry Sony Mix, Dunya News, and popular cookery channel, Masala TV. Dunya News and Masala TV will be exclusive to OSN in two months. This addition makes OSN Pehla one of the largest aggregators of South Asian content […]
OSN has added three niche channels to its roster of South Asian channels.
OSN Pehla will now carry Sony Mix, Dunya News, and popular cookery channel, Masala TV. Dunya News and Masala TV will be exclusive to OSN in two months.
This addition makes OSN Pehla one of the largest aggregators of South Asian content in the MENA with 36 channels.
David Butorac, CEO of OSN, said: OSN Pehla has become the go to platform for South Asian content in the MENA region led by the diverse choice of must-watch channels that we provide. Sony Mix, Dunya News and Masala TV fill niche areas that are extremely popular with the South Asian audience in the region. These channels also appeal to the wider Arab audience, who keenly follow Bollywood music and South Asian culinary treats further expanding OSN Pehlas market reach.
Sony Mix has the distinction of being the first music channel to map playlist on songs, mood and tempo, and lists music credits in addition to constantly upgraded graphics. With Sony, SAB and Max (exclusive) on OSN Pehla, subscribers have one of the most diverse spreads of premium content covering movies, music and series.
Dunya News offers some of the most-discussed news programming in Pakistan. Hosted by Junaid Saleem, Sohail Ahmed and Najia Baig, Hasb e Haal is a current affairs show that acquaints viewers with the ongoing political situation with a touch of humour and satire. Actor Noman Ijaz leads Mazaaq-Raat, another socio-political satire that hosts a wide range of celebrities and leaders, while On the front with Kamran Shahid discusses social issues, human interest stories and entertainment. Also popular is Nuqta e Nazar, hosted by distinguished journalist and political analyst Mujeeb ur Rehman Shami.
Among the most popular shows on Masala TV are Handi, Masala Mornings, Live at 9, Tarka, Lively Weekends, Chaska Pankanay Ka and Food Diaries that have amassed significant following in the past months. Bringing a diversity of culinary choices through its shows, Masala TVs programming covers not only authentic Pakistani cuisine but also brings insights on international cuisines.
