The latest episode of 'Succession' has seen a surge in viewership on OSN+, with a 30% increase compared to the premiere week.
OSN has announced the finale of Succession season four, airing on May 29 on OSN+ and OSNtv Showcase. The show’s success is further highlighted by its ranking as the second biggest launch of 2023 for the brand, surpassed only by The Last of Us premiere in January 2023.
Succession season four has proven to be more popular, with a reach that is 50% higher than the previous season. Additionally, viewership of all seasons of Succession has witnessed a five-fold increase in the past three months, as an increasing number of viewers discover the series or rewatch previous episodes in preparation for season four.
The latest episode of Succession has seen a surge in viewership, with a 30% increase compared to the premiere week. Notably, Succession has gained significant popularity in the UAE, where it overperforms regular viewing by 40%.
Ashley Rite, VP of Marketing & Growth at OSN, said: “We are excited to present the highly anticipated season finale of Succession season four on OSN. This season has proven to be one of the strongest yet with significant results across our platforms.”
Succession explores themes of power and family dynamics, revolving around the Roy family led by patriarch Logan Roy (Brian Cox) and his four grown children. As the sale of media conglomerate Waystar Royco to tech visionary Lukas Matsson looms, existential angst and familial division grip the family. The struggle for power intensifies, showcasing the consequences and complexities of their cultural and political influence.
Succession‘s success is a testament to OSN’s ongoing partnership with HBO, which provides viewers with instant access to premium and exclusive content.
