On the FAST dedicated platform, users will be able to access different genres of channels targeting all age groups.
OTTera MENA, the joint venture between OTTera Inc and SAWA Rights Management, has launched TarfeehTV, the first FAST dedicated platform for the MENA region, which will be live on all CTVs and mobile.
The TarfeehTV service will contain linear FAST streaming TV channels in English, Arabic, Hindi, Urdu, and other regional languages reflecting the Middle East demographic.
OTTera, a Dubai-based OTT & FAST Channels provider, and SAWA Rights Management, a channel aggregation and distribution company, will power the service and monetise exclusively all the channels inventories coming from different broadcasters and local media companies.
End users will be able to access different genres of channels targeting all age groups including SmurfTV, Toon Goggles, Weyyak Drama, Action, Mix and Nawaem as well as the upcoming Zee TV FAST channels, on top of Al Araby, Al Araby2, SyriaTV, 2M, Medi1, M24, El Hiwar Ettounsi, ChadaTV, Rotana Cinema US and FR, M+, Rotana Kids, Rotana Comedy, Mosalsalatna El Helwa, Aflamna El Helwa, wedo big stories from wedo, and many more onboarding in the coming weeks.
Speaking about the new platform, OTTera MENA, CEO of Stephen Hodge, said: “We are thrilled and honoured to introduce Tarfeeh TV, a triumph for the MENA region. Our streaming platform reflects the diverse audience in the region, and we are excited to be at the forefront of a new era in ad-supported streaming media. We look forward to growing our available CTV inventories and partnering with local ad partners to fill ads and bring more opportunities to the region.”
