With ThinkAnalytics, OTTera will capitalise on audience intelligence and content comprehension to deliver highly targeted advertisements, thereby optimising revenue opportunities for its clients.
OTTera, a provider of end-to-end OTT and FAST channel solutions, has announced a strategic partnership with ThinkAnalytics, a global leader in advanced content discovery and viewer engagement solutions. This collaboration will see OTTera integrating ThinkAnalytics’ ThinkFAST AI scheduler and ThinkAdvertising into its software suite, empowering customers to achieve new levels of operational efficiency and revenue growth across their FAST channels and OTT applications.
Harnessing the power of ThinkAnalytics’ cutting-edge AI technologies, OTTera aims to revolutionise content scheduling and advertising strategies, delivering unmatched value to its clientele. The ThinkFAST AI scheduler employs sophisticated algorithms to optimise content placement, ensuring viewers receive the most relevant and engaging programming tailored to their preferences. This integration will enable OTTera to personalise the viewing experience for users based on demographics, preferences, and past viewing behaviour.
Additionally, through ThinkAdvertising, OTTera will utilise audience intelligence and content understanding to deploy hyper-targeted advertisements, thereby maximising revenue opportunities for both content providers and advertisers. By combining audience insights with personalised advertising strategies, OTTera aims to enhance the viewing experience while driving substantial revenue growth.
Craig McEldowney, CTO at OTTera, said: “Aligning ThinkAnalytics’ deep capabilities with OTTera’s strategic offerings across OTT and FAST yields a rich toolkit for publishers to maximise yield from their libraries, quickly scale out targeted FAST channels and end-user experiences within applications and beyond, all with an eye towards discovery, engagement, monetisation and retention.”
Marc Aldrich, CEO at ThinkAnalytics, added: “I am delighted that ThinkAnalytics is forming this partnership with OTTera. The ThinkAnalytics product set integrated into OTTera’s applications will bring huge efficiencies and value to OTTera’s customers. Meeting at the NAB Show was the perfect opportunity to realise our synergies and agree terms to our collaboration.”
