They will combine local market knowledge with leading entertainment analytics to empower content producers in the Middle East.
Parrot Analytics, the global entertainment analytics firm, has announced a strategic partnership with HConsult’s Co-Production Salon to bolster support for the MENA production community. This collaboration is set to leverage Parrot Analytics’ specialised country-specific content analytics capabilities, empowering content producers, networks, and streamers within the MENA entertainment landscape.
Speaking about the significance of this partnership, Wared Seger, CEO of Parrot Analytics, said: “Our collaboration with the Co-Production Salon is a natural extension of our mission of empowering the content community around the world. The MENA region’s growing appetite for high-quality content presents an exciting opportunity, and we are committed to supporting local producers in their efforts to create compelling content that resonates with audiences in the region and beyond.”
Heba Korayem, content market specialist and founder of the Co-Production Salon, added: “By integrating Parrot Analytics’ deep market-level insights, local content and audience analytics with our distribution, market navigation expertise and strong Arabic content community, we are creating a powerful resource for the MENA production community. This partnership will not only help producers understand the local and regional demand but also enable them to capitalise on emerging trends and opportunities, supporting investment in premium content to and from the MENA region.”
A key highlight of this partnership is Parrot Analytics’ capability to track thousands of local Arabic titles, providing comprehensive coverage of MENA content across all platforms and markets. Their data reveals significant trends, such as the increasing demand for non-English content and the ability of local content to attract, retain, and engage audiences. Additionally, by measuring the global travelability of local content, Parrot Analytics will enable local creators to reach global audiences effectively.
Parrot Analytics’ ability to track thousands of local Arabic titles and provide comprehensive coverage of MENA content across all platforms and in all MENA markets is a key highlight of this partnership.
