Paul Wallis has been appointed Managing Director of Deluxe Middle East and Senior Vice President of Deluxe Media Cloud.
Following our Twitter announcement a couple of weeks ago, BroadcastPro Middle East can now confirm that Paul Wallis has indeed moved from Imagine Communications to a new role at Deluxe Middle East as its Managing Director, and Senior Vice President of Deluxe Media Cloud. Wallis will begin work at Deluxe on March 19 and will be based at the company’s Dubai office.
As one of the fastest-growing online markets and with internet protocol television (IPTV) growing faster than the global average, the Middle East region is a key focus for Deluxe as it enables new opportunities for content owners, broadcasters, telcos and providers in the global market.
Deluxe presently does the distribution for all the Hollywood majors and has several solutions for content owners including translation and transcoding services as well as the ability to digitise archives. It will see how to aim for greater penetration into the MENA market with its portfolio of managed services. With the region having more OPEX-based requirements, Deluxe will also look to offer these business models.
The Middle East region is incredibly important to Deluxe, where we have been present for some time and continue to win major projects with leading broadcasters and operators, commented Simon McGrath, Senior Vice President Deluxe Entertainment Services EMEA.
We understand local presence is the best way to support and understand customer requirements. Having our best people in local markets is essential for common business growth. We look forward to this years CABSAT with Paul leading our team.
Wallis was previously Sales Director for Imagine Communications Middle East and Africa and managed the transition from Harris Broadcast. He was instrumental in developing and securing next generation IP and cloud business for broadcasters in the region. Prior to this role, he held sales director positions for systems integrators in the UAE and UK, including Media Group International, and spent 18 years with Sony Professional Europe, where he was responsible for regional sales teams and led corporate sales training initiatives across Sonys portfolio from AVIT, media and broadcast to healthcare and retail.
The television industry is undergoing huge changes as we move from traditional proprietary broadcast hardware to software-defined, cloud based systems. Customers are increasingly looking for more flexible commercial and managed business models,” commented Wallis.
Because of its breadth of resources and international footprint, Deluxe is the one major service provider that is able to take on these changes and help clients realise the new opportunities that they bring. I look forward to working with broadcasters, telcos and delivery networks in the Middle East to implement managed solutions and models that utilise Deluxes cutting-edge technology.
