Paul Wallis, who recently joined Deluxe Middle East as Managing Director, and Senior Vice President of Deluxe Media Cloud, stated that he would capitalise on the heritage of the companys business and its strengths to show customers what Deluxe can achieve for them. In the case of managed services, we can offer an end-to-end solution […]
Paul Wallis, who recently joined Deluxe Middle East as Managing Director, and Senior Vice President of Deluxe Media Cloud, stated that he would capitalise on the heritage of the companys business and its strengths to show customers what Deluxe can achieve for them.
In the case of managed services, we can offer an end-to-end solution from restoration to distribution. We work so closely with the Hollywood studios. Now we want to be able to take Arabic content and show it to the rest of the world and we have the network to distribute it, commented Wallis, who began work at Deluxe on March 19, 2017.
One of our biggest strengths is the localisation of content. We are also looking for cloud partners in the region. We are talking to people about restoration and turning their restored products to paid VOD assets. This could eventually be a self-funding project if you have content people want to watch, Wallis had.
Wallis is looking to ramp up Deluxes efforts in the region. As one of the fastest-growing online markets and with internet protocol television (IPTV) growing faster than the global average, the Middle East is a key focus for Deluxe as it enables new opportunities for content owners, broadcasters, telcos and providers in the global market. Deluxe presently does the distribution for all the Hollywood majors and has several solutions for content owners, including translation and transcoding services as well as the ability to digitise archives. It will see how to aim for greater penetration into the MENA region.
