PCCW Global signs TV distribution deal with Nilesat

PCCW Global has signed a Memorandum of Intention with Nilesat that will see the Hong Kong information and communications company deliver TV channels to and from Egypt.

PCCW Global will install its Global TV Network (GTVN) solution at Nilesat’s facilities to ensure dynamic TV and media content are delivered cost-effectively and reliably.

This new alliance will leverage the satellite and teleport services of Nilesat along with PCCW Global’s telecommunications and media expertise to ensure optimal GTVN delivery between Egypt and the rest of the world. This GTVN solution will also enhance Nilesat’s connectivity with broadcasters across the globe, covering more than 90 countries via PCCW Global’s extensive satellite network.

Speaking about the deal, Sameh Sobhy, Vice President of MENA, PCCW Global, said: “We are excited by this initiative, which will allow us to explore mutually beneficial business opportunities between Nilesat and ourselves. Nilesat has a strong presence in video distribution leveraging many TV channels across the MENA region. And now, Nilesat will be able to expand its coverage into other parts of Africa and Middle East via PCCW Global’s specialised TV network reach. PCCW Global will also be able to utilise the Nilesat satellite fleet to deliver Asian TV channels into the Middle East region.”

Hamdy Monir, Chief Technical Officer of Nilesat, added: “As we increase our collaboration with PCCW Global, we are excited by the opportunities created to deliver new international TV channels to the MENA region, as well as extending our own reach beyond region. Regional users will also benefit from the availability of a variety of accelerated and diversified media formats.”