Content provider Prime Entertainment Group has signed a carriage deal with Physique TV who will take its Fitness Series in the Middle East and North Africa. Physique TV is claimed to be the MENA regions first and only 24-hour HDTV channel dedicated to fitness, health and lifestyle in general. Headquartered in Dubai, it is part […]
Content provider Prime Entertainment Group has signed a carriage deal with Physique TV who will take its Fitness Series in the Middle East and North Africa.
Physique TV is claimed to be the MENA regions first and only 24-hour HDTV channel dedicated to fitness, health and lifestyle in general. Headquartered in Dubai, it is part of SGT Group.
As part of its deal with Prime, Physique TV went for the Jillian Michaels collection 9×60 and for the Amy Dixon Collection 5×56 giving a total of 11 hours of fitness programming in English and Arabic for The Middle East and North Africa in 23 countries.
There is a growing demand for wellness content in the market nowadays and we are very proud to be one of the major providers of this genre to channels all over the world, commented David Freydt, Managing Director of Prime Entertainment Group.
Were already very successful in the USA, Mexico, Thailand, Malaysia, Russia, France, Germany, Africa, the Philippines and to be starting in the Middle East is a great satisfaction for us.
