Pixellot has already installed AI-based solutions in 11 venues and signed agreements with UAE Futsal and Handball leagues.
Pixellot, a provider of AI-automated sports video and analytics solutions, has entered the UAE market, following its expansion in Israel, the USA, Europe, and some regions in APAC.
The company has partnered with Dubai-based sports system integrator CAM Plus Sport to enable amateur sports clubs and schools across the UAE to create broadcast-quality live streams and on-demand recordings of sports matches. Eleven permanent systems have already been installed within months of the start of the partnership, heralding the democratisation of sports broadcasting for the region.
CAM Plus Sport launched during the pandemic as local sports began to open up again after a period of lockdown. While attending a Second Division football match, the company’s founder Ismail Al Mazmi noticed that spectator numbers were limited, and there were no cameras recording the matches for those who could not attend. Additionally, many parents were unable to watch their children playing sports at school or at local clubs, either due to Covid restrictions or for other reasons.
Al Mamzi explained: “We decided to research products that could broadcast or live stream sports at low cost without sacrificing on quality. Our research led us to Pixellot, one of the industry’s pioneers, which offered a fully automated system that could cover many different types of sports. We initially ordered a Pixellot Show system to test it out following the demands of several sports clubs and we quickly saw how we could enable lower league clubs, minority sports and school sports to bring their games to a wider audience while also providing them with a monetisation opportunity.”
The Pixellot and CAM Plus Sports partnership has also already seen agreements with the UAE Futsal ExCo (indoor football) and the UAE Handball Federation, and has installed 11 permanent Pixellot systems at clubs and venues across the UAE including Sharjah FC, Al Ain FC, Al Nasr, Al Hamriyah Cultural and Sports Club, and The 7s Stadium. CAM Plus Sports provides the streaming platform for the clubs to offer subscriptions, either pay-per-view or season packages.
In addition, CAM Plus Sports has installed a system at Hartland International School in Dubai for basketball coverage, enabling parents to subscribe to a private channel to watch matches, as well as providing analytics and coaching tools to help students improve their skills. Several other UAE schools, sports clubs and associations are currently evaluating the system.
Alon Werber, CEO of Pixellot, said: “We are very happy to announce Pixellot’s expansion in the UAE market. We are confident that our relationship with CAM Plus will go from strength to strength and play an important role in democratising sports in the region in the years to come, as well as help several sport disciplines gain more presence in households across the UAE. This is an exciting partnership forged in the wake of the historic peace agreement signed in August 2020 between Israel and the UAE, unlocking business opportunities and increasing economic co-operation between our nations.”
Pixellot’s 360 all-in-one modular system automatically captures all the action on the field, zooming in/out and panning left/right. The content can be live-streamed or recorded for on-demand viewing on the integrated OTT platform or on other platforms, with the ability to capture commentary, add graphics, generate clips and replays, and provide analysis of plays as well individual players. It contains all the components needed to capture, produce, and broadcast live games, even with poor lighting and low bandwidth, and also features rich analytics tools for coaches, the company added.
