Planetcast and Wurl will also help launch Indian fast channels internationally in markets that Wurl already supports.
Planetcast International, the new division of Planetcast Media Services, and Wurl, which powers streaming TV, have partnered to enable India’s media and entertainment companies to join the Free Ad-Supported streaming TV (FAST) revolution.
The partnership between Wurl and Planetcast will enable broadcasters and other content owners to explore the launch of FAST channels in India, capitalising on the substantial amount of content India’s prolific film and television industry produces. In addition, Wurl and Planetcast will continue to explore other collaborative initiatives, including supporting the launch of Indian content FAST channels internationally in markets that Wurl already supports.
Speaking about the partnership, Sanjay Duda, Chief Operating Officer of Planetcast Media Services, said: “India has an incredibly vibrant media market that Wurl and Planetcast think is perfectly suited to FAST distribution. Through Planetcast partnering with Wurl, India’s media and entertainment industry will gain the combination of our local media and international distribution expertise and the AI-driven ad targeting and data smarts of Wurl to make the perfect solution for the launch of Indian FAST channels.”
James Grant, SVP Partnerships at Wurl, added: “No one knows India’s media market better than Planetcast, and our strengths focus on powering streaming TV and the technologies needed to successfully launch FAST channels. Together Planetcast and Wurl are partnering to ensure that Indian channels can reach more markets worldwide through the FAST model, and that the FAST opportunity in India can be explored and given the opportunity to grow as quickly as it has in other markets, including the Americas.”
