Plura Broadcast, Inc., a manufacturer of digital broadcast and video production solutions, is preparing for a busy CABSAT 2016 with the formation of Plura MEA. The new branch is a core part of the companys growth strategy across international regions, bringing the company closer to its customers and dealers in Middle East and North Africa. Ray […]
Plura Broadcast, Inc., a manufacturer of digital broadcast and video production solutions, is preparing for a busy CABSAT 2016 with the formation of Plura MEA. The new branch is a core part of the companys growth strategy across international regions, bringing the company closer to its customers and dealers in Middle East and North Africa.
Ray Kalo, President and CEO of Plura Broadcast, has been appointed as Managing Director of Plura MEA. The company will announce a second executive appointment later this month and will be based in Plura MEAs office in Dubai.
According to Kalo, the formation of Plura MEA is the continuous strategic planning to boost the companys presence internationally and this time in MEA and surrounding regions. Initially, the company will emphasise Plura monitoring and timing solutions, which are suitable for I/P based and fibre-rich architectures common in mobile trucks and fixed playout centres across MEA and surrounding regions.
On the technology side, Plura products and solutions offer a wide range of diversity and flexibility for broadcasters worldwide that solve the problems of connectivity limitations in signal monitoring, said Kalo.
From a business perspective, the formation of Plura Europe GmbH two years ago and now Plura MEA will strengthen our means of customer engagement across many unique business cultures, which will improve our depth as a global operation. We will also better serve our customers in worldwide by bringing local sales, marketing and technical support initiatives closer to their operational bases.
