For the first time ever, Podeo-hosted podcasts can now be listened on-the-go, connecting with millions of monthly passengers across the UAE.
Podeo, the podcast platform in the MENA region, has launched an exclusive distribution channel in partnership with Binary Media, a passenger experience platform. This collaboration integrates Podeo’s podcasts into Binary Media’s In-Cab Connected TV (ICTV), giving taxi commuters across the UAE the opportunity to explore audio content during their rides.
For the first time, passengers can now listen to Podeo-hosted podcasts while on the move, tapping into a vast audience of millions. In Dubai alone, 198.44m taxi rides were recorded in 2023, offering podcasters a chance to reach a large and engaged listenership through this new channel.
The partnership leverages Binary Media’s advanced operating system to deliver an immersive, on-the-go listening experience, transforming routine commutes into moments of discovery. Real-time insights, available through Podeo’s cutting-edge creator tools, enhance creators’ ability to maximise their engagement and monetisation opportunities.
Stefano Fallaha, CEO and Founder of Podeo, said: “This long-term partnership with Binary Media is turning every taxi ride into a journey of inspiration, exploration and entertainment. It’s a bold leap forward that shatters reach and monetisation barriers, positioning Podeo as a global leader in content distribution and discoverability.”
Santosh Sarma, CEO and co-founder of Binary Media, added: “Our partnership with Podeo perfectly aligns with Binary Media’s vision of making the journey as meaningful as the destination, turning idle travel time into opportunities for entertainment, discovery, relaxation, and productivity, setting a new standard for passenger experiences.”
With distribution already spanning major airlines, streaming services and gaming platforms, Podeo’s latest partnership with Binary Media significantly expands its reach. The platform’s seamless integration and end-to-end solutions have spurred a wave of creator migrations, offering podcasters unique exposure and revenue potential across various channels.
