Andrea Barbuti will be bringing a Europe-centric approach to the development of new and existing professional displays and solutions for the company.
PPDS, the exclusive global provider of Philips digital signage, interactive displays, dvLED and videowalls, professional TVs and dedicated AV software, has promoted Andrea Barbuti to the newly created position of Global Product Management Lead for the EMEA region.
Based in Ghent, Barbuti will report to William Xiong, VP of Global Product Management. Barbuti brings extensive experience and expertise to the role, having joined PPDS as an Application Engineer in 2015 and later serving as Global Product Manager in Total Solutions in 2020.
Recognised for his leadership skills and dedication, Barbuti has been instrumental in PPDS’ strategic evolution. He has helped shape the company’s focus on delivering comprehensive hardware and software solutions for major verticals across global markets, including EMEA, North America, India and Asia Pacific. Additionally, Barbuti has played a key role in advancing the company’s sustainability strategy, introducing energy-efficient products such as the ‘zero power’ Philips Tableaux and the Philips Signage 3000 Series EcoDesign (QE-Line), which has earned notable sustainability certifications.
In his newly created and expanded role, Barbuti will oversee product management and technical support for all PPDS signage products across EMEA, while aligning global regional requirements to lead professional display product management for PPDS. His appointment underscores PPDS’ commitment to nurturing top talent in the AV industry, following the recent promotion of Jan Van Tieghem to Director of Technical Sales Support.
Commenting on his new position, Andrea said: “I am excited to have been given the opportunity and responsibility to lead Global Product Management from my home ground in Europe. Entering my tenth year with the company, I have never been more motivated or excited to be part of the team. The growth and impact we have, together with the leaps we have made in driving the importance of sustainability, for our customers and for the AV industry as a whole, have been nothing short of extraordinary. This is a testament to the devotion and innovative minds of our elite team of professionals – the real backbone of our business.
“I look forward to continuing our commitment to providing best-in-class professional display products and software solutions to meet the evolving needs of our customers around the world.”
Martijn van der Woude, VP of Global Marketing and Business Development, added: “Andrea’s leadership skills, coupled with his extensive industry knowledge and experience, make him the ideal candidate to bring a European perspective to our global product strategy – something we think is unique for our industry.
“We are extremely fortunate to have some of the market’s most enterprising leaders here at PPDS, with every one of them recognised for playing a vital role in the development and success of our company. Andrea has a great track record and dedication to bringing new, more energy-conscious products to market, and we have full confidence in his abilities to drive the next wave of innovation. On behalf of the PPDS team, I extend congratulations to Andrea on his well-deserved promotion.”
