Pulse 95 – Sharjah’s first English language radio station opens

Pulse 95 Radio, Sharjah’s first English language radio station went on air today (1 May). At a pre-launch event held at the Al Majaz Amphitheatre off Sharjah’s corniche on 30 April, the station’s presenters walked the audience through the various programmes the station will air including ‘The Morning Majlis’, ‘Musafir in the City’ and ‘Yalla Home’.

Inaugurating the first show on-air was guest of honour Sheikh Sultan Bin Ahmed Al Qasimi, Chairman of Sharjah Media Council (SMC) who took on-air questions from the presenters. The team includes Emirati, Arab, and international presenters: Sally Mousa, Sara Al Madani, Ana Schofield, Amna Roberts, Omar Al Busaidy, Hassan Dennaoui (Big Hass) and Iman Al Majali.

Speaking to BroadcastPro ME, on the sidelines of the launch, Head of the station, Mohammed Yanez said: “We want to promote Sharjah at every level – for investment, tourism as well as to live and work here. This is one of the first English radio stations that has a mix of Arabs and other nationalities as presenters. We already have rich content drawn from interviews with everyday people on the streets, taxi drivers, to hospital staff and individuals from other walks of life. As for music, we will play covers which makes us unique including big hits from the 50s to the present day.”

Commenting on the target audience, he elaborated: “We may be targetting audiences above 30, but we will also play the current top-40 hits. So it will appeal to a 15-year-old as well.”

With the theme ‘The Heart of Sharjah’, Pulse 95 is described as  “a fun, positive, feel-good station which brings listeners local and international personalities, stories, city-focused features and more, to showcase Sharjah’s rich cultural heritage and latest business and commercial developments”.

The channel can be accessed on 95 FM or from the Sharjah Media corporation’s (SMC) web and mobile application.