Currently, The Q Kahaniyan is available on Connected TV and Video On Demand platforms.
QYOU Media India has launched a digital exclusive animation channel The Q Kahaniyan, following the launch of The Q and Q Marathi.
Launched with the tagline, ‘Hatke Kisse, Datke Masti’, The Q Kahaniyan is a digital exclusive animated content channel that targets young viewers between the age group of 13 to 35 years.
The Q Kahaniyan is a category creator that bridges the need gap for entertaining and relatable animated stories and content for young adults in India, the company stated.
The channel will curate and bring forward stories from leading Indian and global animation studios and creators such as PM Toons, Digimonks, Utkal Cartoon World and Core Infotech. Shows such as Nattu, Bakaiti, Anokhi Kahaniya, Daravni Kahaniya, and Dilchasp Kahaniya, among others will be available on the channel.
Speaking on the launch of a channel exclusively for animated content, Krishna Menon, Chief Operating Officer, QYOU Media India, said: “Globally, the interest in animated content is astonishing; in India however, the category and format is under indexed and is typically viewed from a kid’s lens. Having experienced success with animation on The Q, we believe that there exists a strong demand for such content and it is only apt for us as a disruptive and differentiated brand to take a step forward and give such content a place and platform of its own. With The Q Kahaniyan, we are curating stories that are relevant, relatable and different from what is already available. We are certain of the channel’s success and hope to give animated content the limelight it truly deserves.”
The Q Kahaniyan is currently available on Connected TV platforms and Video On Demand platforms including Samsung TV Plus, Mi, TCL, Cloudwalker, Jio TV, Jio TV Plus, MX Player and Snapchat, among others.