The Transform Awards MEA awards recognises excellence in creativity and strategy across the whole brand development process.
Radio Bahrain Company – a wholly owned subsidiary of Bahrain’s sovereign wealth fund – Mumtalakat, received three awards at the 2023 Transform Awards MEA, which was held in Dubai recently.
The company received the Gold award for ‘Best visual identity from the technology, media and telecommunications sector’ and the Bronze award for both ‘Best use of a visual property’ and ‘Best use of copy style or tone of voice’. Radio Bahrain launched its new brand in collaboration with local branding agency Unisono last year.
The awards recognise best practices in corporate, product and global brand development work in the region, with categories that focus on content, execution, evaluation and strategy.
Speaking about the recognition, Omar Khalifa Shaheen, CEO of Radio Bahrain, said: “This recognition reflects our commitment at Radio Bahrain to continue to be at the forefront of 21st-century radio and offer our listeners an exceptional entertainment experience. The rebrand marks the beginning of an exciting new chapter as we look ahead to the future. We are committed to continuously raising the bar and delivering entertainment excellence to our listeners.”
Radio Bahrain broadcasts 24 hours a day, providing audiences of all ages and backgrounds with a mix of the latest music, local and global news, and entertainment that reaches an audience of 6.5m listeners.
