With the expansion, the radio network also intends to expand its premises within Dubai Media City and is presently exploring some options.
Shock Middle East will launch three new radios stations this year with a Hindi-language station on the cards in the near future, BroadcastPro ME can reveal. With the expansion, the radio network also intends to expand its premises within Dubai Media City and is presently exploring some options.
Speaking exclusively to BroadcastPro ME, Cameron Plant, Group Managing Director said: Our research has shown that the three most popular formats in radio here are Arabic, English and Hindi. So we will launch a Hindi-language radio station with only two ads in each commercial break. We hope to grow our number of stations this year.
Speaking about the networks expansion plans, Digby Taylor, Programming Director at Shock Middle East added: We will remain at Dubai Media City as it has that edge and is the heritage place now for media. We have been able to establish ourselves very quickly. We like to innovate and do things differently. We have around 53 people and that will increase soon, he concluded.
