A highlight of the company's participation at CABSAT 2018 will be the expanded set of football graphics to support the 2018 World Cup broadcast.
At CABSAT 2018, Red Bee Media will showcase its Piero Sports Graphics solution with particular focus on its data visualisation and touchscreen analysis capabilities. A highlight of the show will be the expanded set of football graphics to support the 2018 World Cup broadcast.
Piero is a sports graphics solution designed to enhance analysis for broadcasters and TV service providers. The system adds tied-to-pitch 3D graphics to sporting footage to support analysis, commentary and storytelling. It is reportedly used by more than 50 broadcasters around the world to deliver fast visuals on sports programming and to enhance high-profile sporting events such as the Football World Cup, NFL Super Bowl and the Olympics. The Piero Sports graphics portfolio consists of Piero Broadcast, Piero Augmented Reality and Piero Club.
Piero Broadcast was developed specifically for the needs of broadcasters who require fast clips turn around and a reliable image-based graphics solution, the official release stated. It offers bespoke modules for a wide variety of sports, from tennis and baseball to motor racing and Australian rules football.
Piero Augmented Reality is an industry-first technology, the company claims, that enables broadcasters to overlay 3D graphics in real-time during live studio productions. Data visualisation and phases of play can be projected instantly onto the studio floor. It enables producers to illustrate an analysis sequence without cutting away from the studio environment.
Piero Club provides a portable graphics solution tailored for the coaching and player development needs of sports clubs.
Red Bee Media, formerly Ericsson Broadcast & Media Services, offers a portfolio of services that spans the media value chain including: Access Services; Content Discovery, Creative Services, Media Management, OTT, Playout and Piero Sports Graphics.
