Rental houses offering production kit for film projects in Dubai must stock more equipment and offer better rates or be prepared for more competition, Jamal Al Sharif, Managing Director of Dubai Studio City, cautioned. My advice to them is to review your prices, and take care of the people who are coming to shoot in […]
Rental houses offering production kit for film projects in Dubai must stock more equipment and offer better rates or be prepared for more competition, Jamal Al Sharif, Managing Director of Dubai Studio City, cautioned.
My advice to them is to review your prices, and take care of the people who are coming to shoot in Dubai or we shall bring in more competition, Al Sharif told BroadcastPro ME.
We are already in touch with a few rental houses to come to Dubai and I think its fair as Dubai is an open market. We need it to be affordable for people to come in from outside to shoot. Dubai is opening its doors to big productions and right now, some companies are bringing in equipment from Kuwait and India because the prices are higher or its not available in the local market, he stated.
Al Sharif added that with TV productions growing in the region, there is a need for more TV equipment.
Our Location Approval Services (LAS) department had more than 1100 applicants last year, which means there is a lot of demand and the existing market is unable to meet it, he said.
