Mergers/Acquisitions News

Riedel appoints Dubai’s Venuetech as regional distributor

As part of the agreement, Riedel’s MediorNet media network and Artist intercom systems have been installed at the Venuetech showroom in Dubai’s Business Bay.

Riedel Communications has appointed Venuetech, UAE-based A/V/L distributor as its regional distributor in the Middle East.

As part of the agreement, Venuetech will operate as a distributor for Riedel’s full line of real-time media network and communications solutions in the Middle East.

Based in Dubai, Venuetech is an AV systems integrator and distributor serving the broadcast and AV markets throughout the UAE.

Commenting on the partnership, Ahmed Magd, General Manager, Riedel Middle East and Turkey, said: “Venuetech is the ideal partner to help us bring the Riedel reputation for excellence in signal transport and communications technologies to the vital UAE marketplace.”

“In addition to their in-depth distribution expertise and local market experience, Venuetech has broad and deep knowledge of our product portfolio. The Venuetech team will expand local access to our solutions and provide an outstanding first line of support for our customers.”

Venuetech has installed Riedel’s MediorNet real-time media distribution network, Artist digital matrix intercom, and other product lines in its showroom in Dubai’s Business Bay and the engineering staff is ready to demonstrate these solutions to customers and respond to any inquiries.

Remarking on the agreement, Nour Assafiri, the CEO of Venuetec, added: “At Venuetech, we take pride in our partnerships with the most prestigious and innovative manufacturers of media networks and communications systems. Riedel is a fantastic addition to our roster.”

“With solutions such as MediorNet — one of the world’s most versatile, flexible, and reliable media and signal transport networks — and superior intercom systems such as Artist, Riedel is setting standards in communications technology and paving the way for others to follow. We look forward to growing this partnership in the Middle East region and working alongside the Riedel team.”