Together, the partners intend to leverage their respective strengths to remain at the forefront of technology and innovation.
Riedel Group has invested in APEX Stabilizations, an Austrian company specialising in high-quality camera stabilisation solutions, broadening its service portfolio and acquiring specialised expertise. As part of this partnership, APEX Stabilisations will join the Riedel Group but will continue to operate as an independent entity.
Founded in Vienna in 2019, APEX Stabilizations is known for its advanced stabilisation systems used in dynamic filming scenarios, such as shots from helicopters, cars, boats or cranes, for live TV, commercials and films.
Through this partnership, APEX will gain access to Riedel’s global sales and service network, while Riedel benefits from APEX’s experienced team and specialised knowledge, opening doors to new markets. The partnership also promises to create synergies at their development centres in Vienna, enhancing value for both partners and customers.
Both companies bring extensive experience in the media and entertainment industry. By collaborating on ideas and technologies, Riedel and APEX aim to continuously enhance their products and develop innovative solutions tailored to the industry’s specific needs.
Speaking about the deal, Thomas Riedel, Founder and CEO of the Riedel Group, said: “I firmly believe in the innovative technologies of the Viennese pioneers at APEX. Investments in such specialised technology are investments in our future and open up new niches in our core markets. Cameras with APEX stabilisation are already being used in many large-scale productions we are involved in — and with APEX as part of the Riedel Group, we will be able to create even more comprehensive offerings for our customers.”
Thomas Schindler, Managing Director, APEX Stabilizations, added: “Whether for live events, film productions, or TV broadcasts, the solutions of our two companies have become an integral part of the modern media landscape and have often excelled together, most recently at the games in Paris. By joining forces, we will develop innovative products that set new standards in terms of both image quality and smooth communication.”
