To leverage insights and deliver content that is relevant to the right audience, Rise Studios will utilise Parrot Analytics' TV Demand product.
In order to streamline content creation and distribution, Rise Studios, a company driving investment in the MENA entertainment industry, has partnered with Parrot Analytics, a global audience analytics and content valuation firm, to drive data-driven decisions.
By leveraging Parrot Analytics’ TV Demand product and data analytics teams, Rise Studios will make informed decisions to optimise content performance across various platforms. The partnership allows Rise to have a thorough understanding of regional audience demand and preferences, enabling them to develop more engaging content which resonates and captivates viewers.
Commenting on the partnership, Amanda Turnbull, CEO of Rise Studios, said: “Ensuring that our work is supported with insightful and meaningful data combined with our industry knowledge is important for us as a business. We are delighted to partner with Parrot Analytics who are specialists in global audience analytics and content valuation, enabling us to make informed decisions for our content creation and distribution strategy.”
Laurine Garaude, Parrot Analytics’ EMEA Partnerships Director, added: “Parrot Analytics is thrilled to partner with Rise Studios to drive innovation in the entertainment industry throughout the Middle East. Combining our data-driven approach and insights with Rise Studios’ creative and platform expertise, we believe will result in transformative content that captivates and engages the audience.”
