The team at Visuwalls worked with the famous Voice hand logo so the production team could make this appear on the physical set and then animate it as the camera flew past.
The Voice (Lebanon), the Arabic version of the successful Dutch format, used Augmented Reality (AR) in its most recent series with support from Ross Video’s Voyager to add an extra creative dimension to the show.
Local company Visuwalls, which was contracted to provide the set design, props, LED walls and motion graphics for the show, decided to add AR to the show this time. The company’s team of 3D artists took several of the assets that had been created for the motion graphics software and converted them for Voyager, Ross Video’s graphics rendering solution that is based on the Unreal engine by Epic Games.
Voyager, which was launched in 2019, enables content creators working with AR and/or virtual studio workflows to create stunning, hyper-realistic graphics that add new levels of creativity to programmes.
Amongst other assets, the team at Visuwalls worked with the famous Voice hand logo so the production team could make this appear on the physical set and then animate it as the camera (Spidercam or jib) flew past.
Commenting on the use of Voyager, Nicolas Malbon, Visuwalls’ Head of Media Servers & Augmented Reality, said: “We had previously seen Voyager being used in an esports environment, with the camera flying around virtual renders of the team players and game characters in the stadium, and we thought it would be cool to do something similar in a broadcast environment. The production company in charge of The Voice loved the idea and we ended up creating animated AR elements to complement many of the songs being sung by the contestants over the series.”
Gideon Ferber, Director of Virtual Solutions for Ross, pointed to the competitive nature of prime-time TV around the world as a key selling point for Voyager. “The broadcast market is increasingly crowded, and while successful shows like The Voice will consistently attract healthy audience figures, content creators are always looking for ways to differentiate their programmes and make them more visually creative. Voyager does exactly that and is both highly flexible and cost-effective. We were delighted to work with Visuwalls and The Voice Lebanon team, and we look forward to seeing how they use Voyager in future series.”
