The partnership aims to reinforce Rotana Audio and Video’s position as a major player in the production, development, and distribution of artistic and musical content.
Rotana Audio Visual LLC, a major production company in Saudi Arabia, has appointed “Digital Media Services (DMS) – Saudi Arabia”, a Choueiri Group company, to handle the exclusive, advertising sales for “Rotana Audio and Video” and “Rotana FM” in the Middle East and Turkey.
The partnership includes all the content from “Rotana FM” radio station, as well as the production services of “Rotana Audio and Video”, which comprises concerts and the filming of video clips, as well as the Fannbox app.
The agreement was concluded between Salem Al Hindi, CEO of Rotana Audio Visual, and “Digital Media Services – Saudi” Chairman, Pierre Choueiri.
Speaking about the agreement, Salem Al Hindi, CEO of Rotana Audio Visual commented: “In light of the expansion plans and innovations that Rotana is undertaking to keep pace with the current changes in the entertainment industry market in general and entertainment in particular, and aligned with the interest, supervision and follow-up which His Royal Highness Prince Al-Waleed bin Talal, Chairman of the Board of Directors, attaches to this transformation, today we are happy to sign this exclusive agreement with Choueiri Group, which will enhance our offerings as well as our technical and entertainment services in the Kingdom of Saudi Arabia and the wider MENA region.”
DMS-Saudi Chairman, Pierre Choueiri, remarked: “We take pride in this cooperation with Rotana Audio Visual and have high hopes for this partnership. The unique features which Rotana provides for audio and video, with its various services and subsidiaries, as well as the broadcasting leadership of “Rotana FM” are a powerful package. We will be working hand-in-hand to build a bridge between the music and entertainment world, and the advertising world, so that this relationship can benefit advertisers, listeners, and the public alike.
