The Twitter platform allows fans to vote for their favourite contestant of The Talent programme through Direct Messages.
Rotana Audio Visual’s The Talent programme announced the launch of the first live Direct Message (DM) voting experience in the Middle East and North Africa region in partnership with Twitter.
The feature allows fans of Rotana Audio Visual’s new digital music talent show “The Talent” to influence what happens by voting for their favourite artist. This is in addition to voting on the The Talent’s website, app and via text messages.
The Talent is reportedly the first online music programme in the Arab world that gives participants the opportunity to rise to stardom online. Voting opened on Twitter after the announcement of the names of the 20 qualified contestants on Saturday 14th September.
Fans can cast their votes by visiting The Talent’s Twitter account @TheTalentOnline
Speaking about the programme, Kinda Ibrahim, Director of Media Partnerships, MENA, Twitter said: “This unique experience will let fans across the region easily vote for their favourite artist through Twitter’s Direct Messages. Fans also have the option to keep their votes private or to publicly share them with their followers to encourage them to cast a vote. We look forward to seeing how the voting battle unfolds live through this innovative programme.”
