Alibaba Cloud will also assist Rotana Channels in transitioning its video archive to the cloud.
Rotana Channels has signed a Memorandum of Understanding (MoU) with Alibaba Cloud, the digital technology division of Alibaba Group, to enhance Automatic Speech Recognition (ASR) technology for Arabic languages. The collaboration will focus on refining ASR capabilities for Egyptian dialect and Khaliji Arabic, underscoring Rotana Channels’ commitment to innovation in Arabic-language media and digital transformation in the region.
Under the agreement, Alibaba Cloud will co-develop an advanced Arabic ASR model by integrating its cutting-edge cloud-based AI technology with Rotana Channels’ expertise in Arabic-language content. This initiative aims to improve Arabic speech recognition and processing, catering to the linguistic diversity and cultural richness of the Arabic-speaking world. Additionally, the partnership includes a distribution agreement for the Middle East and North Africa (MENA), ensuring tailored ASR solutions for the region.
Alibaba Cloud will also support Rotana Channels in migrating its video archives to a secure and scalable cloud infrastructure, providing an efficient end-to-end solution. Furthermore, Rotana Channels will gain access to Alibaba Cloud’s AI-powered film restoration service, designed to revitalise classic Arabic films and preserve cultural heritage for future generations.
Her Royal Highness Princess Lamia bint Majid Al Saud, CEO of Rotana Media Group, said: “This partnership with Alibaba Cloud marks a significant step in advancing Arabic-language media through cutting-edge AI solutions. As a leader in content production, Rotana Channels remains committed to integrating the latest technologies that enhance audience experiences and support the digital transformation of the industry. By harnessing AI-powered Automatic Speech Recognition and cloud-based solutions, we are not only preserving the rich linguistic and cultural heritage of the Arabic language but also setting new standards for accessibility and engagement in media production.”
Eric Wan, General Manager of the Middle East, Turkey and Africa, at Alibaba Cloud Intelligence, added: “We are thrilled to announce our collaboration with Rotana Channels through this memorandum of understanding. This collaboration underscores our commitment to supporting the digital transformation of the media industry in the Middle East. By leveraging Alibaba Cloud’s advanced technologies and innovative AI-powered cloud solutions, we aim to enhance Rotana Channels’ content delivery and audience engagement, ultimately driving value for their operations and elevating audiences’ experience.”
