During Ramadan alone, the channel reached a staggering 1.11bn and amassed 696m views on digital platforms.
Rotana Khaleejiah, a premier television channel and content producer in Saudi Arabia, has reported a surge in viewership during the holy month of Ramadan 2024. According to Ipsos ratings, the channel achieved a daily reach of 27% with over 4.6m unique daily viewers, solidifying its position as a cultural cornerstone among the GE channels in the region.
During Ramadan, Rotana Khaleejiah achieved record numbers in viewership and performance, with programmes like Shabab El Bomb and Tareq w Nouf ranking among the top 10 most-watched programmes on TV. Shabab El Bomb alone garnered 340m views across various digital platforms. The episode War on Drugs from Alliwan captivated 3.2m viewers within the first 24 hours of its release. The channel’s influence extended further with 1.11bn in reach and 696m views on digital platforms during Ramadan.
Commenting on their latest accomplishments, Nada Makhzoum, CEO of Rotana TV Network, said: “We are proud of the extraordinary figures Rotana Khaleejiah has achieved this Ramadan. The dedication of our team, the richness of our content and the loyalty of our viewers have come together to create this unparalleled success. These numbers are a narrative of our commitment to excellence and cultural resonance. As we continue to grow and innovate, our focus remains steadfast on providing the finest viewing experience to our audiences. We are not just in the business of broadcasting; we are in the art of enriching lives through entertainment.”
Rotana Khaleejiah also experienced substantial growth in its digital presence, claiming the top spot on YouTube with 11m followers and generating 68m views. This growth reflects the channel’s strategic efforts to expand its influence and appeal in the digital realm.
At the heart of Rotana’s mission is a commitment to delivering culturally relevant, high-quality content that resonates with audiences. This Ramadan showcased a diverse range of programming, from Shabab Al Bomb XII to Alliwan Talk Show, highlighting the channel’s dedication to content that honours cultural heritage while pushing the boundaries of storytelling.
In 2024, the channel not only sustained its viewership but also increased its reach and engagement, setting new benchmarks for the industry.
