As the new year dawns, Roya Media Group reaffirms its commitment to delivering excellence, encapsulating the spirit of the slogan #New_World.
Roya Media Group has emerged as a leading force in the media and entertainment industry, not only in Jordan but throughout the entire region in 2023. The conglomerate’s accomplishments underscore its dedication and innovative strides in reshaping the media landscape.
Throughout the year, Roya Media Group has remained steadfast in delivering diverse and dynamic media content across multiple platforms. With a keen eye on technological advancements, the group excelled in television production, spawning several successful projects that resonated strongly with audiences. These initiatives exemplify the group’s vision to distinguish itself, provide innovative entertainment experiences, and leave an indelible mark on the digital and production realms.
The expansion of services on the Roya TV website and application, offering 40 live channels with diverse themes, marked a significant enhancement to user experience. Garnering 7m users and 126m views in 2023, Roya TV packages became a focal point of engagement. The introduction of the Roya Play application, featuring engaging competitions during Ramadan, captivated 1.8m users, with 150 prizes, including three cars, distributed at the competition’s culmination.
Roya Media Group achieved record-breaking viewership across websites, platforms, and applications, accumulating a staggering 279m views and engaging 25m unique users. Digital followers soared to 60m, reflecting a notable 26.6% increase from 2022.
In response to evolving social media trends, Roya Group strategically launched 14 channels on WhatsApp and 13 pages on the Threads application. Snapchat channels experienced an impressive 72.71% increase in subscribers from the previous year.
The inauguration of a 24/7 live news channel on the Roya TV website and application, featuring the historic inclusion of visually impaired broadcaster Rashid Al Rababah, showcased the group’s commitment to diverse and inclusive media representation.
Expanding its regional footprint, Roya Media Group established new offices, including “Roya Egypt,” “Roya Iraq,” and “Roya Saudi,” each making significant strides in content creation and viewership.
Roya Media Group’s efforts were recognised with nominations at the BroadcastPro Middle East ASBU ME Awards 2023, particularly in the categories of “Best Content Strategy” and “Best Live Broadcast Services.”
Diverse and acclaimed content, including programmes like Donya Ya Donya, Caravan, and Nabd Al Balad, contributed to Roya’s leadership in local viewership. Roya TV secured a remarkable 50.1% viewership rate during Ramadan 2023, solidifying the group’s status in the Arab media landscape.
External partnerships, such as the production of programmes for the Weyak platform by The Show Services, further underscored Roya’s influence. The launch of live broadcast channels, such as Dehk w Bas and Lady of the Screen, added richness to the group’s diverse content offerings.
Roya Group utilised artificial intelligence in the audio drama industry through the Roya Waves application, presenting the radio series The Triple Crime. The teaser series garnered significant attention and achieved high record numbers.
With an eye on national occasions, Roya played a pivotal role in the coverage of the wedding of His Highness Crown Prince Hussein bin Abdullah II, achieving 291m views across all platforms.
Roya Kids, a dedicated arm of the group, expanded its offerings with animated series, interactive games, and strategic partnerships with telecommunication networks, further solidifying its presence in the children’s entertainment space.
In a display of solidarity with the Palestinian cause, Roya adapted its broadcast schedule in late 2023 to provide 24/7 live coverage of events in the occupied territories.
As the new year dawns, Roya Media Group reaffirms its commitment to delivering excellence, encapsulating the spirit of the slogan #New_World.
