Omani media conglomerate Sabco Media has confirmed that it will launch a new English-language radio station called Merge 104.8 in the coming weeks, according to a report in Oman Daily Observer. The team that will run the channels daily operations have also been hired. The new radio station will carry a mix of young and […]
Omani media conglomerate Sabco Media has confirmed that it will launch a new English-language radio station called Merge 104.8 in the coming weeks, according to a report in Oman Daily Observer. The team that will run the channels daily operations have also been hired.
The new radio station will carry a mix of young and contemporary music but will retain a local flavour to cater to Omans local as well as expatriate population.
Eihab Abutaha, general manager of Sabco Media is reported to have said that it was time to put an end to the speculation in the market.
I can confirm that we are currently putting the final touches to Merge 104.8, which is set to challenge Oman’s airwaves and deliver a cool, new and exciting vibe to listeners across the region. We can’t reveal much more than that right now, but keep your eyes and ears open over the coming weeks for more news on how you can tune in, he stated.
“We are continuously seeking out innovative ways to introduce dynamic new products and brands into the market. Our success is driven by our strong creativity and desire for excellence, and we believe that this latest radio venture will be the most talked about media launch in years. Merge 104.8 promises to engage while at the same time being respectful to our society and adding value at all times.
Merge 104.8, which will also be available through web streaming, will use a combination of online and social media, as well as outdoor advertising and print media, to communicate details of its launch.
