Following the exit of former CEO Mohamed Youssif, Sami Boustany has been appointed Acting CEO of YahLive by Al Yah Satellite Communications Company PrJSC (Yahsat) and SES. Boustany, who presently operates as Chief Strategy Officer of Yahsat, brings extensive expertise in driving strategic growth and will continue to work with the YahLive team to position […]
Following the exit of former CEO Mohamed Youssif, Sami Boustany has been appointed Acting CEO of YahLive by Al Yah Satellite Communications Company PrJSC (Yahsat) and SES. Boustany, who presently operates as Chief Strategy Officer of Yahsat, brings extensive expertise in driving strategic growth and will continue to work with the YahLive team to position the company as an exclusive HD satellite TV operator.
With 15 years of experience in the satellite industry, Boustany has been involved with YahLive since its inception. In his new role, he will oversee the day-to-day operations while focusing on YahLives growth objectives.
Shawkat Ahmed, Chief Commercial Officer of Yahsat and Chairman of YahLive commented: Boustanys knowledge, experience and dedication will ensure that YahLive maintains its growth trajectory and achieves its objective of becoming an exclusiveregionalHD hot spot.
Boustany will be relying on the same strong team that has brought YahLive to where it is today and will be working closely with our customers and partners to ensure that YahLive delivers on its promise to enhance the region’s satellite TV viewing experience”
Youssif has been credited with building YahLive from the ground up and establishing solid partnerships with top-tier TV broadcasters.
YahLive is an important element in the Middle East strategy of SES, said Deepak Mathur, Senior Vice President Asia, Pacific and Middle East of SES.
SES remains fully committed to YahLive and its development. We are commencing the search for a permanent replacement of the CEO with view to ensure that YahLive becomes one of the premier video neighbourhoods in the Middle East.”
