Samsung has launched exclusive offers across its MENA eStores to celebrate the growth.
Samsung Electronics MENA has reported a surge in sales of multiple televisions per household over the last three years, underscoring the growing preference for personalised TV entertainment experiences. This substantial growth reinforces Samsung’s standing as the world’s major TV manufacturer for 17 consecutive years.
The increasing trend of multiple TVs within homes across the MENA region can be attributed to several factors, including diverse consumer preferences and evolving viewing habits that see TVs serving as a focal point for bringing families and friends together to enjoy their favourite series and sports events. This is also emphasised by the inclusion of a growing number of regional and global partners, such as StarzPlay, Shahid, OSN, Disney+, YouTube, Xbox, and Anghami, to its entertainment ecosystem, all of which collaborated with Samsung to showcase their content.
In many households, Samsung TVs have become central to the entertainment experience, aligning with changing lifestyle needs. Samsung’s SmartThings home automation technology plays a pivotal role in this transformation, positioning the TV as the intelligent hub in every room. The concept of the Smart House of Entertainment illustrates how Samsung empowers each family member with advanced, user-friendly technology to craft their individualised entertainment experiences. With Samsung’s interconnected ecosystem of products linking various devices and appliances, users can design a smart lifestyle tailored to their specific preferences.
The 2023 Samsung TV lineup, featuring Neo QLED 8K, Neo QLED 4K, 77-inch OLED Smart TVs, The Freestyle, The Frame, The Serif, and The Sero, is suited to meet the evolving lifestyle needs of consumers. The company said that it continues to lead in home entertainment innovation by offering seamless smart connectivity and an exclusive range of ultra-large screens that position TVs at the heart of the smart home experience.
The Neo QLED range leverages advanced Quantum Matrix technology to deliver a better viewing experience. It also provides an immersive sound experience synchronised between the TV and the accompanying soundbar, powered by Dolby Atmos. In contrast, OLED TVs are designed to offer better colour accuracy and contrast.
Speaking about the success rate, Mustafa Sadik, regional head of visual display at Samsung – MENA RHQ, said: “It gives us immense pleasure to see the growing trend of multi-TV homes across MENA and the resulting doubling of sales, further cementing our near-two-decade global leadership in TV manufacturing; given the current demand, we expect sales figures to triple by 2025. At Samsung, we are committed to providing the most innovative products with consumer-centric designs and upgraded user experiences, and with the 2023 lineup, we hope to continue this successful streak and deliver on features and innovations that Samsung TVs are renowned for.”
To celebrate the surge in multi-TV households, Samsung is extending an exclusive celebratory offer. This offer includes a discount of up to 24% on Samsung.com for shoppers purchasing the 2023 Samsung TV lineup. In addition, customers can earn 10X Samsung Rewards worth up to AED 3,750 ($1020.99) and receive up to AED 1,250 ($340.33) guaranteed additional top-up when trading in their old Samsung TV. Other benefits include a 0% Easy Installment Plan of up to 24 months during purchase, as well as free delivery and installation of the new TV.
