The interactive pop-up space gives Galaxy fans firsthand experience of the enhanced Galaxy AI ecosystem.
Samsung Gulf Electronics has launched an immersive pop-up space at the Mall of the Emirates, showcasing its latest Galaxy AI-powered devices following the Galaxy Unpacked event on July 10. This new Galaxy Experience Space features the Galaxy Z Fold6, Galaxy Z Flip6, Galaxy Buds3 Series, Galaxy Watch7 and Galaxy Watch Ultra, highlighting Samsung’s approach to AI and foldable technology.
Running from July 11 to August 7, the Galaxy Experience Space allows visitors to explore how Galaxy AI leverages foldable technology to enhance communication, productivity and creativity. The space features interactive demonstrations of the Galaxy Z Fold6’s expansive screen, the Galaxy Z Flip6’s FlexWindow, and the iconic FlexMode.
Fadi Abu Shamat, Senior Director and Head of Mobile eXperience Division at Samsung Gulf Electronics, said: “Samsung’s long history of innovation has allowed us to lead in the mobile space, creating the foldable form factor and ushering in the mobile AI era. Now, we are thrilled to bring these two complementary technologies together and unlock new possibilities for users worldwide. Our foldables meet the unique needs of every user, and with the enhanced power of Galaxy AI, we are delivering an extraordinary experience. We are excited to showcase these new products at our interactive pop-up space, giving consumers the chance to experience our cutting-edge technology firsthand.”
The 132㎡ pop-up space offers visitors a journey through various zones, showcasing how Galaxy AI enhances everyday activities. The space demonstrates new ways to communicate, create, and achieve tasks using the latest Galaxy devices. Highlights include AI-powered productivity tools on the Galaxy Z Fold6 and creative features on the Galaxy Z Flip6.
Innovative experiences at the pop-up include daily Galaxy AI Workshops, featuring 15-minute sessions on Note Assist, Live Translation and Circle to Search. Photography enthusiasts can join a workshop at Ski Dubai, focusing on Flex Zoom and Sketch to Image features. Fashion workshops will demonstrate how the Galaxy Z Flip6 can be used to design clothing, with top ideas winning devices and potential fashion scholarships.
Gaming enthusiasts can participate in a tournament in partnership with top e-sports brand True Gamers. Music lovers can join a rap and singing challenge utilising Galaxy AI features. The pop-up also features “Floga” (Foldables Yoga) sessions, incorporating the Galaxy Watch7 to track fitness metrics, showcasing the integration of Samsung’s ecosystem.
Visitors completing the Galaxy Voyage experience can win a trip for two to Europe. Galaxy Z Flip6 customers can design their own tote bag using the device’s Sketch to Image feature, providing a personalised memento of their experience.
The Samsung Galaxy Experience Space is open daily from 10 am to 12 am at the Lower Ground floor, Grand Atrium area of the mall.
