The service will feature top local and globally localised content across five genres.
Samsung Gulf Electronics has announced the launch of Samsung TV Plus in the UAE, a free ad-supported TV (FAST) and video service offering a wide range of live channels and content across genres such as news, sports and entertainment on the Samsung TV platform.
Initially launched globally in 2015, Samsung TV Plus comes pre-installed on Samsung TVs from 2016 onwards. With this new launch, the service is now available on Samsung TV models from 2022 to 2024 in the UAE, with plans to expand to 2020 and 2021 models soon. Samsung TV users in the UAE can now access a variety of entertainment, drama and lifestyle channels for free. The service starts with 20 channels, with more to be added in the coming months.
Speaking about the launch, Nikola Aksentijevic, Director and Head of Visual Display Division, Samsung Gulf Electronics, said: “We’re excited to introduce Samsung TV Plus to our valued customers in the UAE. This marks the beginning of an exciting journey to bring premium, free entertainment to the region. Our vision is to build a platform that truly resonates with our Gulf audience. To achieve this, we warmly welcome all content partners and providers to join us in this effort as we curate a diverse array of content that reflects the unique tastes and preferences of viewers in the UAE and beyond.”
The service will feature top local and globally localised content across five genres: Entertainment, Drama, Natural History, Lifestyle and Kids. It will include 12 Arabic channels, four English channels and four English channels with Arabic subtitles. Among the content partners are MBC’s Shahid, Zee Entertainment, BBC Studios, Nature Time and Blue Ant Media, providing a variety of channels tailored to Gulf audiences.
Key features of Samsung TV Plus include a premium position within the first screen launcher, a user-friendly interface that operates like traditional broadcast channels, and a dedicated landing page for optimised content discovery. Users can mark their favourite channels and read information about live shows, channels, and upcoming programming. Additionally, a right-to-left user interface is available for Arabic users, ensuring a curated experience for the MENA audience.
