The collaboration will allow advertisers in Saudi Arabia, the UAE and Egypt full access to the platform’s CTV advertising formats.
MBC Media Solutions (MMS), the commercial division of MBC Group, has been appointed as the official advertising partner for Samsung TV Plus, providing advertisers in Saudi Arabia, the United Arab Emirates and Egypt full access to the platform’s connected TV (CTV) advertising formats.
Samsung TV Plus is a free, ad-supported streaming TV service (FAST) that offers thousands of TV shows, movies, sports and news to over a million Samsung Smart TVs and Galaxy devices worldwide. The service has recently become available in Saudi Arabia, the UAE and Egypt.
Through this partnership, advertisers and agencies will gain access to Samsung TV Plus inventory, while benefiting from MMS’s expertise in achieving marketing KPIs.
Commenting on this partnership, Jad Saab, Digital Growth Lead at MMS, said: “We are thrilled to be partnering with Samsung to unlock exciting solutions that will enable brands to connect with their audience in a new and effective way.”
Saab added: “CTV is evolving rapidly globally and, in our region, and this appointment will enable brands to take advantage of Samsung Ads’ premium ad environment on the biggest screen at home. This will achieve high impact and engagement by capturing the attention of receptive viewers the moment they switch on their TV, maximising their reach with a prime-time TV audience, by being front and centre with sound on for an optimal advertising experience.”
Alex Hole, SVP and General Manager, Samsung Service Business Europe & MENA, stated: “Samsung’s cutting-edge solutions and personalised, integrated experiences give consumers access to the best entertainment, whilst opening up unprecedented opportunities for brands to reach these consumers. We are excited to expand our reach into Egypt, Saudi Arabia and the United Arab Emirates and to be partnering with a trusted advertising and sales partner like MMS, which will enable advertisers and agencies to build deep and meaningful engagements with Samsung TV Plus.”
This new partnership builds on ongoing discussions since MMS’s inception and aims to further strengthen its collaboration with Samsung for future growth.
