These changes aim to capitalise on the strengths of the company's employees and further develop their skills in line with the group's strategy.
Orange Jordan CEO Philippe Mansour has announced a series of administrative appointments and organisational changes to take effect at the start of 2025. These changes aim to leverage the strengths of the company’s employees and enhance their competencies in alignment with the group’s strategy, “Leading the Future,” and the company’s slogan, Orange is here.
A major development involves the merger of the Consumer Marketing Unit (CMU) and the Consumer Sales Unit (CSU) into a new Consumer Business Unit (CBU). Samer Haj has been appointed Chief Commercial Officer to oversee the CBU, signalling the companys commitment to enhancing customer experiences, addressing customer needs, and advancing digital distribution and services.
Julien Paquier, known for his marketing expertise and success within Orange Group and Orange Liberia, will serve as Chief Consumer Marketing Officer. His role will further strengthen the company’s customer service and marketing efforts.
In a move to bolster its fintech capabilities, Heba Al-Shareef has been named Acting Chief Orange Money Business Unit Officer. This appointment underscores Orange Jordan’s focus on expanding its financial services and contributing to the fintech ecosystem in Jordan.
Additionally, Ahmad Abu Thiab has been confirmed as Chief Enterprise Business Unit Officer after serving as Acting Chief since September 2024. His leadership will drive the growth of Orange Jordan’s enterprise solutions.
These changes reflect Orange Jordans dedication to customer-centric strategies as it prepares to navigate the future of telecommunications and financial services in Jordan.
