Arabian Centers and its new partner Muvi Cinemas will continue to expand in 2020 with the launch of an additional 10 malls, bringing the movie experience to eight Saudi cities over the next 24 months through 250 screen choices.
Muvi Cinemas, Saudi Arabia’s first home-grown cinema chain, has opened one of its four planned multiplexes in Jeddah.
On Tuesday, the first cinema with a 15-screen complex opened at Mall of Arabia in the port city. The opening ceremony saw the attendance of Turki Al-Shabana, Saudi Minister of Media.
Reportedly the remaining three theatres will open their doors to the public before the end of this year.
Muvi Cinemas has signed a partnership deal with Arabian Centers which will see a network of film theatres established in malls in cities throughout the country.
The chain will further expand with the inauguration of cinemas at Nakheel Mall in Dammam, the Mall of Dhahran, Al-Hamra Mall in Riyadh and the new U-Walk boulevard mall complex.
Following the same league, Saudi lifestyle destinations operator Arabian Centers and its new partner Muvi Cinemas target the launch of an additional 10 malls, bringing the movie experience to eight Saudi cities over the next 24 months through 250 screen choices including ScreenX, Junior, Suites and Xperience.
Commenting on the partnership Arabian Centers’ CEO Olivier Nougarou said, “As a local company with a deep understanding of the Saudi consumer, we are delighted to have a cinema chain partner who is also born out of the kingdom and is equally committed to provide a bespoke and uniquely homegrown entertainment experience.”
