The association's primary function would involve formulating legislative frameworks for the industry, along with advocating for the labor rights of cinema professionals.
In a bid to exert influence over the evolving regulations in Saudi Arabia’s thriving film industry, the country’s burgeoning filmmakers have established the Saudi Film Association. This significant development comes five years after the government lifted a 35-year ban on cinemas, resulting in rapid growth and expansion within the Saudi film landscape.
Announced during the ongoing Red Sea International Film Festival in Jeddah, the Saudi Film Association is spearheaded by Saudi Culture Minister Prince Bader bin Abdullah bin Mohammed bin Farhan al-Saud, a known film enthusiast. Leading the trade organisation is acclaimed Saudi actor Mishal Al Mutairi, renowned for his roles in TV series such as Yawmeyat Wadah and Al Aramela. The board comprises influential industry figures, including producer Alaa Faden, CEO of Telfaz 11; writer and director Hanaa Al Omair, known for the 2020 thriller series Whispers, Saudi Arabia’s first TV drama on Netflix; and director Tawfiq Al Zaidi, whose drama Norah competes at the Red Sea Film Festival.
Given the nascent stage of the Saudi film industry, lacking crucial regulations on matters such as intellectual property ownership, writer and talent credits, and residual rights, the association’s primary focus is “to [help] establish laws and legislation to protect all parties and platforms,” as stated by Abdulaziz Al Muzaini, director of the animated hit Masameer and CEO of Myrkott animation studio.
Alaa Faden emphasised the pivotal role of the Saudi Film Association in unifying contractual agreements and advocated for an association with global standards to bridge the gap between the local industry and global unions.