The partnership will also include dedicated content promotion and programming that extends beyond the traditional matchday experience.
The Saudi Pro League (SPL) has announced TikTok as its official ‘Digital Partner’ for the 2024-25 season. TikTok aims to enhance the digital experience for football fans both regionally and globally through this collaboration.
As part of the partnership, TikTok will launch an SPL Exclusive Hub, providing fans with a central space to access content from the league’s clubs and partners. This immersive platform will offer fans closer connections to their favourite teams and players, utilising TikTok’s creative and interactive features to redefine sports entertainment.
TikTok will feature exclusive SPL content, including behind-the-scenes footage, player interviews and other unique insights into the league. This will bring engagement to Roshn Saudi League (RSL) matches, giving fans a deeper connection to the action.
Additionally, TikTok creators will have exclusive access to experiences like training sessions, match days, and interactions with top players. These opportunities will inspire creative storytelling that resonates with a global audience, further enhancing fan engagement through innovative football content.
With over 44.2m likes and 2.5m followers, the SPL’s TikTok presence has become a key digital hub for fans. The partnership will also introduce the always-on hashtag, #SaudiLeague, to boost the SPL’s digital reach, offering a mix of sports and creativity.
TikTok will support the partnership with significant media activity and dedicated content promotion, helping to position the SPL as a major player in digital innovation within sports marketing.
Speaking about the collaboration, Omar Mugharbel, CEO of Saudi Pro League, said: “The partnership between the Saudi Pro League and TikTok is a groundbreaking development for our sector in the region and represents a strategic leap into the future of sports entertainment. This is more than a partnership, it’s a digital revolution. We are harnessing TikTok’s power to transcend traditional engagement and offer our fans a canvas for creative expression and a suite of experiences tailored to their passion for football.
“We’re creating a realm where each fan has a front-row seat to the spectacle of the Roshn Saudi League, powered by the boundless creativity that TikTok embodies.
“The SPL Exclusive Hub on TikTok provides an immersive and interactive digital home for our passionate football fans. We are shaping the future of fan engagement and setting a global benchmark right here in the Saudi Pro League.”
Kinda Ibrahim, TikTok’s GM for Operations in the Middle East, Turkey, Africa, Pakistan and South Asia, added: “Saudi Arabia’s passion for football runs deep in its history. By partnering with the Saudi Pro League, we are tapping into this strong affection for the sport and aligning with the league’s strategic vision to become one of the top football leagues globally. Through modernising the fan experience with a dedicated space for league content, clubs, and partners, we aim to strengthen the community of sports enthusiasts by providing them with more ways to connect and engage with exclusive content online.”
