Saudia’s in-flight entertainment system, BEYOND, offers more than 5,000 hours of HD content, encompassing a wide range of international and regional films and television shows.
Saudia, the national airline of Saudi Arabia, has announced a strategic partnership with Shahid, the Arabic streaming platform by MBC Group, to bring more than 150 hours of exclusive entertainment to its BEYOND in-flight entertainment system.
This collaboration aligns with Saudia’s commitment to highlighting local and Arabic content as part of its initiative to immerse guests in Saudi culture. Passengers will have access to a variety of Shahid’s top titles, including Qissati, Mawdouea A’aeli, Saffah al Giza and Ghaseel. For non-Arabic-speaking guests, Shahid’s content will be subtitled, offering a premium entertainment experience.
Commenting on the deal, Khaled Tash, Group Chief Marketing Officer for Saudia Group, said: “We are delighted to feature Shahid’s premiere content on our new BEYOND entertainment system, enabling our guests to enjoy the world’s largest digital platform for original Arabic-language content. This strategic partnership underscores Saudia’s commitment to enhancing local and regional content within our in-flight entertainment experience.”
He continued: “We look forward to expanding this partnership further, bringing even more of Shahid’s exceptional entertainment offerings to our guests.”
Natasha Matos-Hemingway, Chief Commercial and Marketing Officer at Shahid, added: “At Shahid, we are immensely proud of our partnership with Saudia, one of the Kingdom’s most iconic brands, and a major force in the region. Our shared vision and goals in delivering top-tier services and entertainment to our customers make this collaboration particularly meaningful. This partnership will enable us to reach a broader audience.”
She continued: “We are thrilled to present a carefully curated selection of Shahid’s award-winning and distinguished content to Saudia.”
Saudia’s BEYOND system provides over 5,000 hours of HD content, including international and regional films, TV shows, E-books and more. The partnership supports Saudi Arabia’s Vision 2030 goals, promoting local content and production as part of the airline’s broader Saudization efforts.
