The collaboration also includes the fully published Electronic Programme Guide (EPG) data to access the channel’s schedule and programme details enhancing the viewer experience.
SAWA Rights Management, a TV channel rights and media distribution company, has announced a partnership with Newsmax, a prominent US-based news network, in a strategic move aimed at enriching the news landscape in the Middle East and North Africa (MENA) region.
The collaboration marks a significant step forward in providing viewers in the MENA region with access to American perspectives on global affairs. Newsmax TV, known for its fast-growing viewership and unbiased reporting, has garnered close to 50m pay-TV subscribers in the United States, showcasing remarkable growth and popularity.
With the upcoming US elections looming large, Newsmax TV is offering comprehensive live coverage leading up to this pivotal event. Through its exclusive distribution partnership with SAWA Rights in the MENA region, viewers will now have access to Newsmax TV’s insightful programming and engaging content via authorised platforms such as Du, Etisalat, and others.
Popular shows like The Record with Greta Van Susteren, Rob Schmitt Tonight, and Greg Kelly Reports offer balanced reporting, insightful analysis, and exclusive interviews with key figures in American politics and global affairs. SAWA Rights aims to bring these top-rated shows and other valuable US-based content directly to subscribers, enhancing their access to high-quality American news and perspectives.
The collaboration also includes the publication of Electronic Programme Guide (EPG) data, allowing viewers to easily access the channel’s schedule and programme details, further enhancing the viewing experience.
Ali Ajouz, Group CEO at SAWA Rights Management, said: “We are excited to partner with Newsmax and provide our subscribers and Telco providers with a valuable US-based perspective. This collaboration aligns with our commitment to delivering diverse and high-quality content that caters to the evolving needs of our viewers in the MENA region.”
Andy Biggers, SVP, Global Content Distribution at Newsmax, added: “We are delighted to have SAWA Rights as our key partner in the region. We look forward to providing viewers across MENA with an expert US perspective on global issues and US foreign policy that affect our shared interests.”
The partnership aims to ensure widespread access to Newsmax TV across the MENA region, fostering cross-cultural understanding and promoting informed discussions on global affairs. With its extensive range of programming, Newsmax enriches the news landscape and adds a valuable US perspective to SAWA’s channel lineup, offering subscribers a unique opportunity to stay up to date with US news and engage in thought-provoking discussions on various topics.
