The collaboration between SAWA Rights and Padel Time TV is primarily focused on licensing the channel to regional telcos and the hospitality Industry.
SAWA Rights Management, a prominent channel rights distribution and media service provider, has announced a strategic distribution partnership with Padel Time TV, solidifying exclusive channel rights for the MENA region.
The collaboration aims to elevate the viewing experience for audiences across the MENA region and to extend the footprint of Padel content within the rapidly expanding sports entertainment markets.
Under the terms of the agreement, Padel Time TV’s captivating content is now accessible to viewers in the MENA region through authorised platforms. By teaming up with renowned platforms, SAWA Rights endeavours to ensure broad distribution of Padel Time TV’s engaging programming, meeting the surging demand for Padel content in the region and beyond.
The partnership between SAWA Rights and Padel Time TV primarily focuses on licensing the channel to regional telcos and the hospitality industry. SAWA Rights will collaborate closely with telcos and stakeholders in the hospitality sector to seamlessly integrate and distribute Padel Time TV. This alliance enhances their offerings by granting exclusive access to Padel TV’s top-quality Padel sports content, further cementing their position in the market as a premier provider of channel rights to both pay-TV customers and the hospitality industry.
Speaking about the deal, Ali Ajouz, Group CEO of SAWA Rights Management, said: “We are excited to partner with Padel Time TV to bring their exceptional shows to the MENA region. This collaboration aligns perfectly with our commitment to bridging the gap between content creators and end-users. By leveraging our extensive channels distribution network, we aim to deliver unparalleled entertainment experiences to viewers, producing comprehensive coverage of local sports events and regional championships to provide a complete and immersive viewing experience from the MENA region.”
Arnaud Verlhac, Co-Founder of Padel Time TV, added: “I’m delighted to be launching the world’s first international Padel channel with SAWA Rights as our key partner in the region. We can’t wait to make Padel a leading global sport in the Middle East.”
Padel TV has garnered significant popularity for its diverse range of shows and highlights, including World Padel Tour, Padel Legends, Padel Tactics, Padel Lifestyle, and Padel Around the World. Through this exclusive partnership, SAWA Rights Management aims to capitalise on the growing interest in Padel sports in the MENA region and provide viewers with the best content the sport has to offer.
