Under the deal, SAWA will distribute Fox News' diverse content through multiple platforms, including cable TV networks and premium hospitality services.
SAWA Rights Management, the premier media distribution company in the MENA region, has announced a strategic partnership to distribute Fox News Channel and Fox Business Network to cable operators across the Middle East. This agreement will grant viewers in the region access to Fox News’ coverage and programming.
Interested parties can now seamlessly enhance their offerings by connecting with SAWA today.
As part of this agreement, SAWA will ensure that Fox News’ diverse range of programming will be readily available to audiences in the Middle East through a variety of platforms, including cable TV networks and premium hospitality services.
Speaking about the collaboration, Ali Ajouz, CEO of SAWA, said: “We are thrilled to partner with Fox News Media to bring their world-class news coverage to the Middle Eastern audience. This agreement underscores our commitment to delivering high-quality content that meets the needs of our partners and viewers across the region. Fox News Media is a globally recognised brand, and we are excited to offer their comprehensive news programming.”
The partnership aligns with SAWA’s strategy to expand its portfolio of premium content and further strengthen its position as a major distributor in the MENA region. The addition of the Fox News Channel and Fox Business Network to its roster enhances the company’s news offerings, providing a valuable resource for news and information.
This agreement will allow SAWA to further solidify its role in the media landscape of the Middle East, offering cable operators an opportunity to feature two of the most influential news channels in their programming line-up.
